Everyone Loves Beans Now

There’s an episode of Mad Men I’ve been thinking about lately in which Peggy, tasked with creating an ad campaign for Heinz beans, takes the opportunity to pitch something particularly artful: a bean ballet. She envisions a microphotography camera zooming in on individual beans pirouetting in slow motion, beans somersaulting and spinning, all set to a classical string melody. The Heinz executive isn’t impressed. It’s all too high-concept, plus, beans look pretty gross up close. He wants to know